Jürgen Pretsch
Ghostwriter and AI builder | Psychologist by training, 50+ books
Über mich
I'm a psychologist by training and have written for other people for 14 years: more than 50 non-fiction books, plus newsletters and website copy, in German and English. Today I write and build. You get your texts in your own voice and the working product behind them: a website, a booking system, an internal tool or a prototype. I build fast with AI tools like Lovable and Claude, together with a developer partner when something has to scale. Before this I founded and ran ERC Experience Research & Consulting in Graz, working on government-funded research projects, and co-founded Relocate, a marketplace for global migration. I also lead product at the gut-health app GutWise. I'm based in the US and help DACH companies take the step across the Atlantic. My approach is simple: listen first, then ship something you can use.
Spezialisierungen
Writing and Product Building
Meine Stärken
I combine two things that you rarely find in one person. I write in someone else's voice, and I build the product that goes with it, too. Fourteen years of ghostwriting taught me to listen closely and find the words people actually mean. As a psychologist I understand why teams resist new tools and what makes them stick. I build with AI every day, so my advice comes from shipping, not from slides. Fully bilingual, at home in the DACH region and in the US.
Das nimmst du mit
Texts that sound like you, not like me or anybody else. A working website, tool or prototype in weeks instead of months. An honest view of where AI saves you time and where it costs you trust. If you're heading for the US or applying for funding: a plan that holds up in front of attorneys and funding bodies.
Meine Themen
AI-assisted writing that keeps your own voice; thought leadership content and business books; websites and landing pages built with AI; internal tools, booking systems and ops apps; prototypes and MVPs; fixing broken AI-built apps; research and innovation funding (FFG, EU programmes); US market entry for DACH companies, including E-2 and L-1 business plans; getting teams to actually use new tools.
Was dich erwartet
We start with a short call: where you stand and what you want at the end. You get a straight answer, including when AI is the wrong tool. If there's something to write or build, you get a clear scope and a fixed price before anything starts. I work in German or English, remotely and across time zones.
Fragen & Antworten
It can be, if someone checks it properly. Tools like Lovable get you to a working product in days, and that speed is real. What they often skip: proper access rules for your data and what happens once real users show up. That's where I come in, together with my developer partner. We build fast where speed matters and harden what has to hold up. If you already have an AI-built app that's acting up or not acting at all, we can check it and fix it.
Yes. Much of what I build is for small businesses: a booking system for a service company or an ops app that replaces a pile of spreadsheets. In a small team, a good tool shows its value quickly, with fewer manual steps and less back and forth. I work in German or English. Prices are fixed and agreed before we start, so you know the cost up front.
For many teams that's the better start. You bring the real thing to the session: a text that doesn't sound like you, or a tool you want to build but don't know where to begin. I ask questions until the actual problem shows (that's the psychologist in me), then we work on it together, live. You leave with a clear next step and the know-how to take it without me. Typical topics are briefing AI so it writes in your voice and planning an app you can build yourself in Lovable, including the point where it's time to bring in a developer.
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